Welcome to your first lesson in the Easy Email Marketing Crash Course. Over the next few days, you will see several lessons that will help you learn the ins and outs of optimizing your email marketing campaigns for better results. In this first lesson, let's talk a little about planning your email marketing campaigns. When it comes to email marketing your best chance of success is to create a plan based on the products and services that you want to promote. A good plan always starts with your product funnel, which leads to your content marketing plan, which leads to your email calendar. The following steps will help you increase the results of your email marketing. - Product Funnel You probably already have various products and services, but you may not have designed a product funnel yet. A good funnel will help get a clear vision of how everything is interconnected and works together for cross promotion. Understanding this will help you keep your lists and promotions organized which will help improve your results. - Sales Pages Each of the products and services you plan to promote in your campaign should have a sales page that tells your audience the benefits of purchasing the product. Even if you are promoting affiliate offers it is a good idea to set up your own pre-sales page to help convert visitors into customers. This will benefit you in multiple ways including self-promotion, driving traffic to your website and collecting leads. - Multiple Email Lists Using your autoresponder, create the lists for each product or service that you will promote. At the minimum, you will want a general email list for people who visit the front page of your blog and then two lists for each product you sell. Create one list for people who purchased the product and one list for people who just want more info about the particular product. Name them appropriately, so that you know where to put the messages based from where the audience joins your list. - Product Launch Calendar Knowing when each product is being launched for new upcoming products and or services will help you identify which lists you can include the announcements and information on. In addition, it will remind you to create new sales pages, lists, blog posts and email marketing messages for each new product. - Publication Calendar Based on the product launch calendar, write blog posts and set deadlines for them to be scheduled. Ensure that some blog posts promote the various sales pages, and other blog posts are designed for those who purchased already. For each message, consider who will see it and where they come from. - Social Media Calendar Develop social media messages in a series based on your blog posts that will attract your readers to click through to your sales pages and purchase or sign up for your email lists. - Email Publication Calendar Based on how everything works together above, create a series of emails that you can edit appropriately for each separate list that you may want to promote the new product to. Load them into the right auto responders, ensuring they link to the right sales pages depending on the audience they are sent to. - Follow-Up Messages Don’t forget to craft all your follow-up messages too for each product that you sell. Once sold, you will want to keep in contact with the customer who bought it so that you can market future products and services to them. By creating a plan of action to follow, you can make sure every single time you launch a new product that you can cross-promote other products and services without bombarding your list with too many messages they don’t need, thus increasing your conversion rates exponentially. If all the content you create goes together like a puzzle to promote all of your products and services in a seamless way, it’ll be that much easier each time to set up for each new product. We have a lot to go over in the next few days if you want to learn how to optimize your email marketing campaigns for better results, so make sure you look for your next lesson soon. We will be talking about increasing conversions by keeping your email messages short and simple.
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