Copywriting - 10 Tips For Writing Web Copy

10 Tips For Writing Web Copy

One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.

In days gone bye, banners and graphics were all important but now it's the words that do the selling.

This short article will give you some pointers about writing good webcopy.

You must know your target audience. How old are they? are they married? single? professional people? etc

You must know your product or service inside out. From this knowledge you will be able to list all the features of the product and from the features all the benefits. You sell by quoting the benefits - NOT the features.

You must be able to come up with a Unique Selling Propostion (USP)- that is the outstanding reason or benefit why your product or service is better than your competitors.

You must know what your Most Wanted Response is (MWR)- i.e. do you want your visitor to order your eBook, or join your newsletter,or download a free report?

Your ability to write good, interesting headlines may be critical to your success. It is said that 8 out of 10 visitors will only scan your headline and if it doesn't interest them, they click away. Tests have established that one headline can be 18 times more successful than another headline.

For your body copy you could discuss a problem (which your product or service will solve) or tell a story. We all like to read stories - don't we? Use small words and small paragraphs. Write as if you are telling your best friend something she/he is desperate to know.Use plenty of white space as this makes your text easier to read.

Place your guarantee in a prominent position - don't hide it in a PS at the bottom of your webpage.Be clear what it is i.e. 30 days no questions asked, or maybe 90 days...Whatever it is, make sure that your visitor knows about it.

Testimonials must also be placed near the top of your webpage as this can give greater credibility to your product or service.

Be precise when you get to the close and you're asking for your MWR. Make sure your visitor knows exactly what to do.

So you have written your webcopy and it's not as successful as you hoped.

What do you do then?

You change something - I would change the headline first and track the results. If it is still unsuccessful then change the headline again and track the results. Change and track until you have the winning combination.

The short version of the Coywriters Formula is :

A. for attract i.e. get your visitors attention

I. for interest i.e. keep their attention

D. for desire i.e. make them want your product or service.

A. for action i.e. get a response - get your Most Wanted Response!

As you visit websites look for eye-catching headlines or phrases which interest you. Look keenly at the subject lines of emails even spam! When something impresses you, make a note of it in a "swipe file". This is a file where you can turn for inspiration when the ideas are not comimg.

About The Author

To find other tips, advice, together with tools and resources to help your web marketing business visit http://www.affiliate-resources.net

Car Insurance Rates | Dental Insurance | Health Insurance | Home Owner Insurance | Life Insurance Quote

| 1 | 2 | 3 | 4 | 5 | 6 | 7 |

Boost Your B To B Marketing Copy: 3 Major Copywriting Blunders And How To Correct Them
When you're writing or evaluating copy for a B to B marketing (also referred to as b-to-b or business to business marketing) campaign of any kind, you may think it's only appropriate to write formal copy in which you refer to yourself as "we" or "our organization" and let lots of other copywriting basics fly out the window.Sadly, these sorts of mistakes are the result of the major misconception that you have to be cold and impersonal in your copy if you want to seem professional. If you're guilty of this copywriting crime, you probably learned this rule from a well-meaning, but misguided communicator who doesn't understand that business writing is designed to sell.But fear not -- there's no reason for your B to B marketing to be bland and ineffective. You just need to know what to look out fo...(related: Copywriting)

How To Write Profitable Ads

Regardless of how you look at it, the most important aspect of
any successful business is its advertising. In fact,
the success of any business is largely dependent on good advertising.

First of all, you've got to have a dynamic, spectacular ad that
attracts the eye and grabs the interest of the people you're
trying to sell to. Thus, unless your ad really "jumps out" at the
reader, your sales won't live up to expectations, and your ad
money will be wasted.

The eye-catching appeal of your ad must start with the headline.
Use the headline to very quickly create a picture in the minds of
the reader--a vision of all their problems being solved, and
attainment of the kind of ...(related: Copywriting)

Writing Copy For Voiceovers
As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don't have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform. Here are some ideas to consider before you put your pen to paper or fingers to keyboard.Commericals: Radio and TVDetermine the purpose of the ad, e.g. drive traffic to a store, produce direct response inquiries, annou...(related: Copywriting)

Bullshit Avoid The Use Of The Word Bullshit
It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bullshit, even when you are describing something that definitely is complete and total BS; it makes you look just as bad as what ever you are describing. Personally I could care less because something that is BS needs to be called what it is; after all why let the people who tout such malarkey get away with it.In the old west we use to call it like it was; we called an ace, an ace and a spade, a spade. That is what it was, so that is what you called it....(related: Copywriting)

How To Find Freelance Jobs - Writing About Food
Did you know that jobs writing about food are available? These opportunities are available in a variety of areas. Employment in these fields is an exciting concept. For many, getting their foot in the door is the most important and most challenging first step. In order to succeed, a wide range of knowledge is needed as well as a good base of experience.These jobs are available in all sorts of media. The internet is full of postings for good quality writers in a variety of fields. Some in this field write for magazines, newspapers, or even books. Others work right online. There are several avenues a prospective writer can tak...(related: Copywriting)

Content Is King
IntroductionA pencil. Yes, a pencil. In my opinion, every great idea has started with a pencil. Sure, lots stay in someone's head, but to me a great idea doesn't have any value until it's written down. Until it's written down it's just dust I the wind: here today and quickly forgotten tomorrow.But, every great idea needs a little something extra. Maybe you're g...(related: Copywriting)

Creative Copywriting?
There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference. When I first started my home based business on the Internet I read a lot of advice about publishing articles and doing copywriting to advertise your website. There was always a distinction drawn between copywriting and creative writing. I did not understand this: surely copywriting is creative? Eventually the logic dawned on me: all copywriting is creative writing but not all creative writers can write decent ad copy. If you have never studied that particular branch of philosophy, it's like ...(related: Copywriting)

How To Find Freelance Copywriting Jobs
Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a few things you need to do in or...(related: Copywriting)

Calls-to-action: Making Them Fit Makes All The Difference
It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I've seen is that the call-to-action doesn't fit the target audience.Call-to-action statements (those final words that inspire your customers to take an action - usually to make a purchase) are not universal. Just like your headline, your sub-heads, and your body ...(related: Copywriting)

Writing Suitable Copy For The Press
Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the press.My lesson occurred recently upon reading an inter...(related: Copywriting)

The Formulas Freelance Copywriters Employ When Creating Web Content
What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There's not a lot more information about the process. What are the tricks of the trade and how do you get value for money when hiring a freelance writer?When you discuss a site makeover with a copywriter, be prepared to answer a lot of questions. Any writer needs to know the answers to at least these questions before he can meaningfully go to town on your content;What is the site's line of business?Who is targeted?How does the client want their web content to reflect their goals?What is th...(related: Copywriting)

Web Copy ? How Much Is Enough?
These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website. But how much web copy is enough?The pure volume of information available on the Internet is daunting ? often counterproductive. There are approximately 550 billion documents on the web, and every day another 7 million are added. According to an A.T. Kearney, Network Publishing study (April 2001), workers take so long trying to find information that it costs organizations $750 billion annually!Yet peopl...(related: Copywriting)

Working On The Internet: Role Of Proofreading And Copy Editing Online
When one is in a creative state, rarely can one also be in a detail state. Thus, mistakes in correct grammar, spelling and continuity of all details, may happen. Also, proofreading our own work can be very difficult, for all of us. This is because the same mental processes that went into composition are the ones we use to correct our work. Hence, so many websites are launched...(related: Copywriting)