Easy Email Marketing Plus – Increasing Conversions

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It’s time for your second lesson in the Easy Email
Marketing Crash Course. I hope you

found lesson one informative. In this lesson, we are
going to talk about increasing conversions by keeping
your email messages short and simple.

As we discussed in your last lesson email marketing is
a very effective way to market products and services
to an engaged audience. However, it can be easy to
confuse your readers to the point that they don’t take
action. If you want to improve conversions, here are a
few thing you can do.

- Know Your Audience

The best thing you can do for your business is to
understand your audience backwards and forwards. The
more you know about who you’re crafting the emails
for, the better you can word your messages to get the
response you want.

- Subject Lines That Create Curiosity

Your first line of defense is the subject line of your
email. If your subject line doesn’t make the reader
curious enough to open the email to read the rest,
nothing else matters.

- Attention-Grabbing Headlines

When someone opens an email, the headline is the first
thing they will see after the subject line that
enticed them to open the email in the first place. If
this doesn’t grab their attention, they probably won’t
continue reading.

- Bulleted Information

Inside the email message, be sure to make the
information easy to absorb. One way to do this is to
use bulleted information and lists. People read online
differently than they read a book. They read
vertically instead of horizontally; therefore, make
the information match where the eye goes.

- One Focus

Instead of giving too much information and many
options for purchasing something, make your email
focused on one item and one offer. You can always
upsell and cross-sell at the point of checkout but for
the purposes of the email, make the focus on one thing
only.

- Limit Links

Don’t overwhelm your audience with ten links to
different items in your emails. Instead, provide one
or two links for the focused information that you want
to get across to your audience. This gives eliminates
confusion and helps them know how exactly how to take
action.

- Call to Action

If you can identify the one thing you want your
audience to do after reading your email then it will
be easier for you to design the subject line, headline
and email to match.

- Short and Simple

Super long emails don’t translate well because most
people just want to know what the point is and move on
from the email. Take out unnecessary words and get
straight to the point. This will help your readers
take action faster.

Keeping your email messages tightly focused doesn’t
mean you can’t promote more than one product or
service. However, focusing each message on one
promotion will provide you with better overall
results, because it helps eliminate reader confusion,
which definitely helps increase conversions.

That's it for today's lesson. In your next lesson, we
will be talking about how to optimize your squeeze
pages for better conversions and more traffic.

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