Easy Email Marketing Plus – Turn an un-subscriber back into a subscriber

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In this lesson, we are going to talk about how to turn
an un-subscriber back into a subscriber.

Occasionally you’ll have someone unsubscribe from your
email list. In reality, you want to get some
unsubscribers because that means your list is super
focused and it might not be right for that particular
person. However, the unsubscribe process is also
another opportunity to refocus that person and better
target your audience.

- Follow the Law

By law you must offer an easy to use unsubscribe
button. Don’t force them to re-enter their email
addresses to unsubscribe. Just give them the button,
and let them go without doing so grudgingly. However,
you can remind them of why they joined your list at
the same time by sending them to a special offer sales
page when they click unsubscribe.

- Keep It Simple

Don’t make it tricky to unsubscribe. Prepopulate the
unsubscribe buttons but also offer the alternatives to
the reader to choose different lists or information
they may want that might be more accurate for them.

- Ask them why they’re leaving

Using the unsubscribe page as a way to find out why
they want to unsubscribe can help you better focus
your email messages and opt-in offers in the future.
In addition, it can give the person unsubscribing new
insight into what you offer your lists and they may
change their mind.

- Offer Alternatives

On the unsubscribe page, don’t make them jump through
hoops but do offer them some options such as lower
frequency of email (such as a monthly option) and/or
different newsletters they can sign up for, or other
offers that you have that they may not know about.

- Take it in stride

It’s really not personal. If you can take the
unsubscribe for what it is, a simple request not to
get more email from the list they’ve subscribed to and
not a personal attack on you, then you’ll be able to
handle the unsubs better. Honestly, a clean list is
better than a list full of inactive users, so some
people are doing you a favor by unsubscribing.

- Send High Quality Information

Stop unsubscribes before they start by providing high
quality information that is very targeted toward your
audience from the start. When someone subscribes to
your list, let them know what to expect up front, then
be sure to deliver what you promised.

- Send a Free Parting Gift

When someone unsubs from your list, your autoresponder
email will send them an unsubscribe confirmation email
which is your chance to say goodbye. Within that, you
can offer them a parting gift, which will then put
them on a different list that might be more
appropriate for them.

- Ask Them to Reconsider

On the unsubscribe page you can also simply ask them
straight out to reconsider unsubscribing. Offer them a
gift if they stick around a little longer such as one
more week or a month. Some people are only
unsubscribing because they forgot why they signed up
for your list. This is a chance to remind them.

You have to tread lightly when it comes to
unsubscribing because you don’t want to make it
difficult or make them jump through hoops to get off
your list. However, you do want to ensure that you
remind them why they signed up for your list. Make it
clear that you’re sorry they’re leaving, and finally
ask them for another chance at pleasing them.

In Your next lesson we will provide you with simple 
tips and techniques that will help you to use Internet
marketing to your advantage.

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