Easy Email Marketing Plus – Email Message Content

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How are you? We are winding down to the end of this
portion of the ecourse. However, we still need to go 
over a few things so that you can get the best results 
possible from every email you send.

Today we are going to jump right in and talk about
what type of content to include in your email

Knowing what to put in your email message is just as
important as creating one. They say that the money is
in the list, but if you don’t send out regular
messages you’ll miss out on the additional income that
an email campaign can generate. It’s important not to
over think each message that you send. Keep them
simple, not too long, and always point the reader to
something else such as something to buy, share or do.

- Tips and Tricks

It’s great to include a list of tips and tricks for
your readers in your email messages. If you send out a
daily newsletter, you could make once a week a list of
ten tips or tricks to use that involves putting your
services or products to their best use.

- Special Offers

You don’t have to send out a special offer in every
message but if once a month or so you offer your
subscribers an deal that no one else is getting just
for being a subscriber, you’ll make them feel special.
People love the feeling of membership and exclusivity.

- Engagement Opportunities

Give your subscribers an inside way to meet up with
you, either through live meet-ups or online webinars.
Having one webinar, a quarter or more often is a great
way to engage your newsletter subscribers. Google
Hangouts is a great way to accomplish this. You can
even offer Q&A’s.

- Early Bird Notices

Tell your list subscribers about new products before
you announce them to the world. Giving them a few days
to purchase at a discounted “early bird” rate is a
great thing to include in your email newsletters.

- Feedback Questions

Using your email content as a way to get feedback on
potential new products or services is a great way to
encourage engagement. You can do it via questionnaire
or poll.

- Testimonials

Including a section for customer testimonials is a
great way to recognize your clients as well as to
provide social proof to your subscribers who have not
purchased from you yet.

- Share Buttons

Inviting your email subscribers to share certain
content that doesn’t have exclusive material is a
great way to improve your subscription rate, and it
will make your readers feel included in your

- Legal Notifications

Every newsletter needs to include all legal
notifications relevant to anti-spam laws. If you go
with the most stringent laws, you’ll be sure to cover
all your bases.

- Opt-Out Information

While this could be covered under legal notifications,
it’s important that you include opt-out information
that is easy to find in every single message that you
send. Don’t be worried about subscribers
unsubscribing. It’s better to have a clean list of
people who want to be there rather than a list full of
people who resent getting your information.

Most of all be sure that you include a content in your
email messages that is designed to get a response. One
way to do that is with a compelling call to action
(CTA) at the end of your message. Remember, without a
CTA your readers won’t know what they are supposed to
do next! Follow these simple tips and you won’t be
disappointed with the results.

I hope today's lesson was helpful to you. Don't forget
to keep an eye out for my next post. "how to turn an
un-subscriber back into a subscriber"

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